Ad intelligence and lead capture platform

The challenge

A MarTech company was building a product that watches ad creative and lead signals across multiple ad networks, qualifies leads with their own rules engine, and pushes the good ones into customer CRMs. Their prototype was a single-tenant script running on a VM. Onboarding a new customer meant spinning up another VM. Billing was a spreadsheet. They needed to turn the prototype into a real multi-tenant SaaS without losing the velocity that had gotten them the first customers.

Our approach

• Rebuilt the platform on Laravel with Filament as the admin and customer-facing operations layer.
• Modelled tenants as first-class entities: every data source, every rule, every lead belongs to exactly one tenant and is isolated at the query level.
• Wired in AWS SQS for async processing of lead-qualification jobs and AWS S3 for artefact storage.
• Implemented metered billing through Stripe with usage reporting and per-plan limits, so onboarding a new customer is a form, not a VM.
• Designed the rules engine to be editable by non-engineers — the product team can author and test qualification logic without touching code.

Architecture highlights

• Laravel + Filament as the platform foundation
• PostgreSQL with tenant-scoped access controls
• AWS SQS for asynchronous job processing
• AWS S3 for artefact and evidence storage
• Stripe for metered billing and subscription management
• Rules engine with non-engineer authoring surface

Outcome

• Onboarding a customer dropped from days of manual setup to minutes of form-filling
• Metered billing live from launch; no more spreadsheet reconciliation
• Tenant isolation verifiable at the database and storage layer
• Non-engineers ship rule changes without waiting on an engineering cycle